VYBE
VYBE has appeared in 6 distinct RetailIntel stories between Aug 2026 and Sep 2026, most often under retail brand and most frequently linked to Bengaluru, Dadar and Ghatkopar.
Latest: India’s Ministry of Textiles and NIFT are finalising an INDIAsize-based national apparel sizing framework (25 Sep 2026). Earlier, peter England has launched Gen Z-focused sub-brand Vybe in 50 existing stores, using its parent brand’s retail and digital network (27 Aug 2026). Earlier, peter England has launched VYBE, a lifestyle collection aimed at younger Indian consumers (14 Aug 2026).
Key figures reported: Over 26,000 people aged 15 and above scanned (25 Sep 2026); 27 body-size charts (25 Sep 2026); 14 male charts (25 Sep 2026); Vybe launched earlier this month (27 Aug 2026).
Brands most often mentioned alongside VYBE: Peter England, Aditya Birla Lifestyle Brands, Myntra, Aditya Birla Fashion and Retail (ABFRL), Aditya Birla Lifestyle, INDIAsize.
- Stories on record: 6
- First seen 10 Aug 2026 · Latest 25 Sep 2026
- Themes: retail brand
- Cities: Bengaluru, Dadar, Ghatkopar
- Sources cited above: 25 Sep 2026 · 27 Aug 2026 · 14 Aug 2026
Latest signals mentioning VYBE
- India finalises national apparel sizing framework to tackle fit gaps and returns
- Peter England rolls out Gen Z label Vybe across 50 stores
- Peter England launches VYBE to court India’s Gen Z fashion shopper
- Peter England launches VYBE menswear label for younger shoppers
- Peter England launches Gen Z label VYBE across 50 stores, web and Myntra
- Peter England launches Gen Z menswear sub-brand VYBE