11.11/eleven eleven doubles down on handloom fashion with new Delhi store, eyes further expansion
Artisanal label built on khadi and natural dyes posts ₹7.6 crore FY25 revenue with 45% sales from India, as it scales retail footprint while claiming 93% lower carbon emissions than conventional fashion.
What happened
11.11 / eleven eleven · Delhi-based artisanal fashion label 11.11/eleven eleven, gaining celebrity attention, expands retail footprint in India with new Delhi
Key facts
- 45% sales from India
- 35% from US
- 20% rest of world
- ₹7.6 crore revenue FY25
- ₹4.68 lakh net loss
- 93% less carbon emissions
Why this matters
11.11's sustainability positioning and 45% domestic sales mix make it a niche watch, though thin revenue and losses limit near-term M&A relevance.
What to watch
- Any funding round announcement (seed/Series A) in next 6-12 months
- Second FY loss widening beyond 2x current figure signaling unsustainable burn
- Entry into a major e-commerce marketplace or international retailer partnership
- Handloom/khadi policy changes (GST, export incentives) affecting cost structure
- Track store count and city selection over next 2-3 quarters (tier-1 vs tier-2 signals ambition level)
- Watch for equity fundraise announcements or investor names surfacing in filings
- Monitor export/international revenue mix shift as indicator of overseas demand traction
- Check for founder interviews revealing unit economics per store or breakeven timeline
Also reported by
- Forbes India — Same time