₹3/litre fuel hike squeezes FMCG margins; Amul, Mother Dairy already lift milk ₹2

Petrol at ₹97.77 and diesel at ₹90.67 after a ~₹3/litre jump pressures FMCG, dairy, grocery and last-mile players where logistics is 6-10% of operating costs. Amul and Mother Dairy have raised milk by ₹2/litre; peers may follow via grammage cuts or selective hikes.

— Source publishedSat, 16 May, 2026, 10:40 IST·First seen Sat, 16 May, 2026, 10:56 IST·Source Business Today · Latest

What happened

FMCG sector · Petrol and diesel prices rose by ~₹3/litre, threatening margin pressure across Indian FMCG, dairy, grocery, e-commerce and last-mile delivery.

Key facts

  • ₹3/litre fuel hike
  • petrol ₹97.77/litre
  • diesel ₹90.67/litre
  • milk +₹2/litre
  • logistics 6-10% of operating costs

Why this matters

Distressed regional FMCG and last-mile logistics players become attractive bolt-on targets as fuel-driven margin compression accelerates consolidation conversations.