53% of Indian CMOs expect 5-9% revenue lift from AI, outpacing global peers: BCG
BCG's CMO survey finds Indian marketing chiefs more bullish on AI ROI than global counterparts (53% vs 43%), with 73% prioritizing agentic commerce on the back of quick-commerce density. 57% say AI investment is marketing-funded; 52% cite personalization as top impact area.
What happened
Boston Consulting Group · BCG report finds 53% of Indian CMOs expect 5-9% AI-driven revenue growth, exceeding the 43% global average. India leads in agentic
Key facts
- 5-9% topline growth
- 53% Indian CMOs
- 43% global average
- 57% marketing-funded AI
- 73% agentic commerce priority
- 52% personalization impact
- 42% AI upskilling deployed
Why this matters
With 57% of AI spend marketing-funded and 73% prioritizing agentic commerce, scout bolt-on targets in personalization engines and quick-commerce AI tooling now.