ABG, Reliance double down on homegrown fashion as India's soft power rises
Forbes India panel with Masaba Gupta and Anaita Shroff Adajania spotlights conglomerate bets on Indian designer labels — including Aditya Birla's majority stake in House of Masaba — as global peers Prada and Ralph Lauren take cues from Indian craft.
What happened
House of Masaba · Forbes India panel with Masaba Gupta and Anaita Shroff Adajania discusses India's rising fashion soft power, billionaire women shaping luxury,
Why this matters
The window to acquire founder-led Indian couture brands at strategic-but-reasonable multiples is closing fast—shortlist targets with defensible craft moats and exportable narratives before ABG and Reliance sweep the remaining tier-one names.