AceVector raises Rs 189 crore from anchors ahead of Rs 420 crore IPO

Snapdeal parent AceVector allotted 5.91 crore shares to 14 anchor investors at Rs 32 each. IPO proceeds are earmarked for Snapdeal marketing, technology infrastructure, acquisitions and general corporate purposes.

— Source publishedFri, 25 Sept, 2026, 09:56 IST·First seen Fri, 25 Sept, 2026, 09:57 IST·Source Entrackr · Newsletter

What happened

AceVector, parent of Snapdeal, Unicommerce and Stellaro Brands, raised Rs 189 crore from anchor investors before its Rs 420 crore IPO. Fresh proceeds will fund

Key facts

  • Rs 189 crore raised from anchor investors
  • 5.91 crore shares allotted to 14 anchor investors
  • Rs 32 per share anchor allotment price
  • Rs 420 crore IPO size
  • Rs 30-32 per share IPO price band

What changed

AceVector, parent of Snapdeal, Unicommerce and Stellaro Brands, raised Rs 189 crore from anchor investors before its Rs 420 crore IPO. Fresh proceeds will fund Snapdeal marketing, technology infrastructure, acquisitions and general corporate purposes.

Why this matters

AceVector’s Rs 189 crore anchor raise strengthens Snapdeal’s capacity to fund marketing and technology upgrades, but continued adjusted EBITDA losses make disciplined execution critical.

What to watch

  • Final IPO subscription multiple, especially QIB demand beyond anchor allocations.
  • Listing premium or discount versus issue price and first-quarter trading liquidity.
  • Quarterly cash burn, adjusted EBITDA losses and marketing expense as a share of revenue.
  • Evidence that customer acquisition spending raises repeat purchase rates rather than only promotional order volume.
  • GMV, net revenue, orders, active sellers and fulfillment-cost trends after capital deployment.

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