Active Clothing's NUEMO platform targets ₹200–250 cr from Tier 2/3 apparel retail in 4 years
Active Clothing Co's board cleared NUEMO, a multi-brand apparel retail platform aimed at Tier 2 and 3 towns, with a ₹200–250 crore topline ambition over four years. The move bets on under-served small-town demand as listed apparel makers chase direct-to-consumer scale beyond metros.
Active Clothing Co's board approved launching NUEMO, a multi-brand apparel retail platform targeting Tier 2/3 towns with ₹200–250 crore topline in four years. Puravankara's Starworth won a ₹57.81 crore Westin Whitefield hotel order. Jewellers face pressure as gold/silver import duty rises to 15%.
Why this matters
Active Clothing Co, traditionally a B2B apparel manufacturer, is moving downstream into branded multi-brand retail. NUEMO marks a structural pivot toward small-town consumer demand and own-label scale.
Retail-brand activity is steady at 1,131 signals over the last 90 days.