Adidas readies Pokémon 30th anniversary footwear drop, with Charmander pair listed in India
Adidas is set to launch a 16-style Pokémon 30th Anniversary footwear collection in September 2026. The Pokémon x Adidas Superstar II Charmander is listed on Adidas India’s website at Rs 11,999, signalling local availability for at least part of the limited-edition range.
What happened
Adidas is launching a limited-edition Pokémon 30th Anniversary footwear collection in September 2026. In India, the Pokémon x Adidas Superstar II Charmander
Key facts
- 30th anniversary
- 16 footwear styles
- nine Pokémon characters
- September 22, 2026
- September 24, 2026
- Rs 11,999
- $110
- $130
Why this matters
The Pokémon collaboration highlights the strategic value of securing globally resonant entertainment-IP partnerships that can scale across product lines while allowing market-specific availability and pricing.
What to watch
- Additional Pokémon 30th Anniversary SKUs appearing on Adidas India, including adult, kids and apparel listings.
- India launch date, channel list, raffle mechanics and stated unit availability.
- Whether the Rs 11,999 Charmander SKU remains in stock, sells through rapidly or receives markdowns after launch.
- Search interest, social engagement and pre-launch wish-list volume versus prior Adidas India collaborations.
- Resale premiums and transaction volume in the first two weeks after release.
- Competing Pokémon anniversary launches from footwear, apparel, toy and gaming partners that could fragment consumer spend.
- Evidence of broader localization, such as India-specific campaign assets, influencer seeding or retail events.
- Use the India product listing to capture waitlist, launch-notification and size-demand data before confirming assortment depth.
- Allocate inventory toward metros, Adidas Originals stores, adidas.co.in and selected sneaker retailers where collector demand and premium conversion are highest.
- Build a staggered content calendar around Pokémon characters, unboxings and franchise milestones to sustain attention beyond the initial drop.
- Deploy authenticated raffle or queue mechanics to manage bots and preserve consumer trust if allocations are scarce.
- Bundle footwear storytelling with apparel, accessories or adiClub member benefits to raise basket size without relying on discounting.
- Monitor resale prices and social sentiment by character to inform replenishment, regional allocation and future licensed-collaboration design choices.