Aditya Birla Group eyes bid for Crompton Consumer in contested durables play

Aditya Birla Group is reportedly preparing a bid to acquire Crompton Greaves Consumer Electricals, joining a field of suitors circling the fans, lighting and appliances maker. A deal would mark ABG's deepest push into branded consumer durables.

— Filed Fri, 15 May, 2026, 16:01 IST · Source CNBC-TV18 · Companies · Updated

Aditya Birla Group is reportedly considering a bid to acquire Crompton Greaves Consumer Electricals, joining other potential suitors for the Indian consumer durables maker known for fans, lighting, and home appliances.

Why this matters

A Crompton acquisition would significantly expand Aditya Birla Group's consumer-facing portfolio beyond paints and retail, pushing the conglomerate deeper into branded durables amid a contested M&A field.

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