Aditya Birla Health launches Activ Yuva, tying sleep, steps and diet to insurance rewards
Aditya Birla Health Insurance's new youth-focused Activ Yuva plan links wellness behaviours — 7,500+ daily steps, 7-8 hours sleep, 250-calorie diet tracking — to HealthReturns rewards, offering unlimited sum insured, 11x sum growth over 11 years, 5x OPD cover and worldwide maternity benefits.
What happened
Aditya Birla Health Insurance launched Activ Yuva on 12 May, a youth-focused plan linking wellness behaviours (diet, 7,500+ steps, 7-8 hours sleep) to
Key facts
- 11x over 11 years
- 5x OPD cover
- 10% HealthReturns boost
- 7,500+ daily steps
- 250 calories
- 15% additional HealthReturns
- 21 days a month
- 7-8 hours sleep
Why this matters
Watch for partnership plays with wearables, nutrition apps and digital health platforms as insurers race to own the wellness-data layer underpinning these reward mechanics.