Adyen builds India payments base for cross-border merchant expansion
Following RBI payment-aggregator approvals in 2024, Adyen is expanding its India proposition with UPI, RuPay and card acceptance for Indian businesses selling abroad and global merchants entering the market. The company has also established a Bengaluru technology hub.
What happened
Adyen is deepening its India presence after RBI payment-aggregator approvals, offering UPI, RuPay and card acceptance for Indian firms expanding abroad and
Key facts
- RBI authorised Adyen as a Payment Aggregator - Online and Payment Aggregator - Outward in 2024
- India e-commerce projected to grow to USD 250 billion by 2030 from around USD 90 billion currently
- Global Fintech Fest 2026 will be held in Mumbai from 8 to 11 September
Why this matters
Adyen’s two-way India strategy makes local payment infrastructure, merchant-acquisition channels and fintech partnerships attractive targets for cross-border commerce expansion.
What to watch
- Named Indian enterprise merchant wins and global-client launches using Adyen India acquiring.
- Evidence that UPI acceptance is extended from checkout into refunds, subscriptions, payouts or omnichannel use cases.
- RBI policy changes affecting payment aggregators, cross-border tokenization, data localization, FX settlement or merchant onboarding.
- India transaction-volume growth and management disclosure of India’s revenue or enterprise pipeline contribution.
- New partnerships with Indian banks, FX providers, card networks, marketplaces or commerce platforms.
- Competitive responses from Razorpay, Cashfree, PayU, Pine Labs, Stripe and major Indian banks.
- Prioritize multinational retail, travel, digital-goods and marketplace clients needing both India market entry and global acquiring.
- Use the Bengaluru technology hub to localize UPI flows, RuPay acceptance, mandate-based recurring payments, fraud controls and merchant onboarding.
- Pursue acquiring-bank and FX partnerships to improve cross-border settlement, reconciliation and payout economics.
- Bundle India payment acceptance with Adyen’s unified commerce, risk and data products to avoid competing only on processing price.
- Target Indian exporters and consumer brands expanding to the US, Europe and Gulf markets with multi-currency checkout and authorization optimization.