Adyen positions payments as growth infrastructure for Indian retailers expanding globally
At GFF 2026, Adyen said enterprise payments are moving beyond checkout to become core infrastructure, helping Indian brands embed seamless payment journeys and offer local payment options in international markets.
What happened
Adyen says payments are becoming core infrastructure for enterprise growth in India, with a focus on helping Indian brands offer local payment experiences
Key facts
- 2026
What changed
Adyen says payments are becoming core infrastructure for enterprise growth in India, with a focus on helping Indian brands offer local payment experiences internationally and embedding seamless payments across customer journeys.
Why this matters
Indian retailers expanding overseas should treat payments as a growth capability, prioritizing embedded checkout and local payment methods to reduce friction across markets.
What to watch
- New Adyen India merchant wins among large retail groups or digitally native brands with international expansion plans.
- Launches or partnerships supporting local payment methods in GCC, Southeast Asia and other priority outbound markets.
- Reported improvements in authorization rates, cross-border conversion or fraud losses for Indian merchants.
- RBI, data-localization, FX or cross-border payment regulatory changes affecting global acquiring models.
- Evidence of retailers consolidating PSPs or adopting payment orchestration across stores, apps and web.