Ai+ launches three devices in India, with prices starting at ₹9,999
The new lineup includes the Pulse 2 FE smartphone, NovaTab 5G tablet and Nova Laptab. Sales start on Flipkart on 7 October 2026 at 11:59 PM.
The brand move
Ai+ launched three devices in India, with prices starting at ₹9,999. Sales begin on 7 October 2026 at 11:59 PM on Flipkart.
The numbers
- 3 devices
- ₹9,999
- ₹17,999 after bank offer
- ₹20,999
- ₹24,999 after bank offer
- 7 October 2026, 11:59 PM
Why it matters for the brand
Ai+ is expanding its India portfolio across multiple device categories, creating a wider base for potential partnerships and ecosystem development.
What to track next
- Launch-day stockouts or rapid replenishment across device models
- Discounting soon after the stated starting price is announced
- Early buyer reviews citing performance, battery life, build quality or software support
- Availability and turnaround time for service and warranty claims
- Competitor price cuts or promotions in the same entry-level segments
- Evidence that buyers are purchasing multiple Ai+ devices or returning to the brand for add-ons
- Track launch-week sell-through and stock availability separately for each device; a strong phone debut may not translate into tablet or Laptab demand.
- Compare effective prices after bank offers and exchange discounts with competing entry-level devices to assess whether Ai+ is creating new value or buying share.
- Monitor review volume, ratings, returns and warranty or service complaints during the first 30 days.
- Check whether Flipkart gives the lineup sustained placement after launch night, not just promotional visibility.
The counter-case
A three-device launch is not evidence of meaningful demand or a competitive threat. The ₹9,999 entry price alone says little about value without specifications, availability, reviews, or sell-through; the lineup may remain niche, especially with sales limited to Flipkart.