AI shopping tools could sharpen scam risks during Amazon, Flipkart festive sales
As Amazon India’s Great Indian Festival and Flipkart’s Big Billion Days approach, banks are warning shoppers to verify discount terms, bank offers, exchange deals and no-cost EMI conditions amid increasingly sophisticated fraud risks.
What happened
Amazon India’s Great Indian Festival and Flipkart’s Big Billion Days may face more sophisticated scams as AI shopping tools gain adoption. Banks warn shoppers
Key facts
- Rs 70,000
Why this matters
Partnerships with banks, fraud-tech providers and identity-verification specialists could help marketplaces reduce scam exposure during high-volume sales events.
What to watch
- Spike in phishing domains, fake social ads or app-store listings using festival-sale branding.
- Increase in card-not-present declines, UPI fraud reports, chargebacks or account-takeover attempts during sale events.
- Consumer complaints about mismatched bank discounts, exchange valuations, EMI fees or counterfeit delivery/support messages.
- Regulatory, RBI, bank or CERT-In advisories specifically naming festive e-commerce scam patterns.
- Whether Amazon, Flipkart, major banks and payment apps launch verified-offer hubs, stronger authentication or expanded buyer-protection guarantees.
- Create a single in-app source of truth for bank discounts, exchange values, EMI charges, delivery communications and customer-support contacts.
- Push campaign-specific anti-scam messaging before and during sale days, emphasizing that payment links, OTP requests and support outreach outside official apps are suspect.
- Coordinate with banks and payment partners to rapidly remove spoofed offer pages, flag anomalous transactions and standardize dispute handling.
- Prioritize fraud-monitoring capacity for high-ticket electronics, exchange orders, gift cards and no-cost EMI transactions.
- Measure abandoned carts, payment failures, support contacts and refund disputes by fraud-warning exposure to identify excessive checkout friction.