AI smart glasses race heats up in India as Lenskart, Titan, Jio queue launches

Global smart glasses shipments grew 11x with 131% YoY growth in 2025, though India is just 2% of the market. Lenskart's B, JioFrames, Sarvam Kaze, QWR and Titan are lining up entries at Rs 20-40K+, betting on use-case clarity, design and privacy trust to drive adoption.

— Source publishedWed, 10 Jun, 2026, 10:22 IST·First seen Thu, 11 Jun, 2026, 10:08 IST·Source ET Brand Equity

What happened

AI smart glasses category is heating up in India with B by Lenskart, JioFrames, Sarvam Kaze, QWR, and Titan eyeing launches. Shipments grew 11x; pricing Rs

Key facts

  • 131% YoY global growth 2025
  • India 2% of global market
  • shipments grew 11x
  • Rs 20,000-30,000 entry-level
  • Rs 40,000+ premium
  • EssilorLuxottica Q1 revenue +10.8%

Why this matters

Scout AI/optics startups and frame-design IP now while valuations lag the launch hype—Lenskart, Titan, and Jio entering together will compress acquisition windows fast.

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