AICPDF asks PMO, SEBI, CCI to halt Zepto IPO pending review of quick-commerce practices
The All India Consumer Products Distributors Federation has petitioned the PMO, Finance Ministry, SEBI and CCI to pause Zepto's proposed IPO, citing concerns over the platform's business practices and the erosion of traditional distribution channels.
What happened
AICPDF has urged the PMO, Finance Ministry, SEBI and CCI to halt Zepto's proposed IPO pending a comprehensive review, raising concerns about the quick-commerce
Why this matters
The distributor backlash signals that any quick-commerce M&A or partnership in India needs a defensible channel-coexistence narrative to clear competition and consumer-affairs reviews.