Air India targets onboard commerce with Vista Digital Platform from H2 2027
Air India plans to roll out its in-house Vista Digital Platform from the second half of 2027, combining connected in-flight entertainment, loyalty, e-commerce and travel services. The platform is set to expand across new wide-body aircraft and A321 XLRs as fleet deliveries progress.
What happened
Air India will launch its in-house Vista Digital Platform from the second half of 2027, integrating entertainment, loyalty, e-commerce and travel services on
Key facts
- Second half of 2027 launch
- Nearly 600 narrow-body and wide-body aircraft ordered
- Less than 10% of ordered aircraft delivered
What changed
Air India will launch its in-house Vista Digital Platform from the second half of 2027, integrating entertainment, loyalty, e-commerce and travel services on connected IFE screens to monetize onboard audiences and expand across wide-body aircraft and A321 XLRs.
Why this matters
Air India can turn seatback connectivity into a unified onboard sales and loyalty channel, but value realization depends on fleet rollout timing, reliable connectivity and seamless fulfillment partnerships.
What to watch
- Confirmation of satellite-connectivity coverage, bandwidth economics and free-versus-paid Wi-Fi policy across wide-bodies and A321 XLRs.
- Fleet delivery cadence and the number of aircraft actually equipped with Vista-capable hardware and connectivity.
- Maharaja Club integration details, including points earning, redemption, status benefits and partner marketplace participation.
- Announcements of payment, e-commerce, duty-free, hotel, mobility or experience partners.
- Evidence of personalized retail features such as dynamic bundles, real-time upgrade auctions or itinerary-aware recommendations.