Ajit Mohan exits Snap; Ronan Harris takes over commercial leadership

Snap Chief Business Officer Ajit Mohan is stepping down after nearly four years. Ronan Harris will succeed him as Chief Commercial Officer, as Snapchat builds on its 250 million monthly active users in India and advertising momentum.

— Source publishedWed, 9 Sept, 2026, 09:28 IST·First seen Wed, 9 Sept, 2026, 09:30 IST·Source YourStory

What happened

Snap Chief Business Officer Ajit Mohan is leaving after nearly four years. Ronan Harris succeeds him as Chief Commercial Officer. During Mohan’s tenure,

Key facts

  • Nearly four years at Snap
  • Joined Snap in January 2023
  • Appointed Chief Business Officer in February 2025
  • 250 million monthly active users in India in 2025
  • 19% year-on-year revenue growth in Q2 2026
  • Global user base approaching 1 billion

Why this matters

Snap’s expanding Indian advertiser and creator ecosystem could make platform, agency, commerce and AR-partnership opportunities more strategically valuable under new commercial leadership.

What to watch

  • Whether Harris announces an India/APAC leadership structure or makes senior commercial hires within the next two quarters.
  • Changes in Snap's reported ad-revenue growth, advertiser count, direct-response revenue and AR adoption indicators.
  • New measurement, conversion API, brand-lift or commerce partnerships tailored to Indian advertisers.
  • Agency partnership announcements, upfront-style commitments or major India campaigns using Snapchat AR and creators.
  • Signs of further executive turnover or revisions to Snap's market-prioritization strategy.
  • Appoint or elevate India and APAC commercial leaders with clearer ownership of agency, large-client and creator-partnership revenue.
  • Increase investment in India-specific advertiser measurement, conversion tools and sales enablement to compete for performance budgets.
  • Package AR lenses, creator inventory, video ads and commerce activations into integrated offerings for CPG, beauty, fashion, entertainment and telecom brands.
  • Pursue deeper relationships with major holding companies and local digital agencies to secure annual commitments and tentpole campaign spend.
  • Rationalize global commercial coverage and introduce more standardized revenue KPIs under the new Chief Commercial Officer.

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