Akums to buy Oriflame India’s manufacturing business for Rs 56 crore
Akums Drugs and Pharmaceuticals will acquire Oriflame India’s Roorkee and Noida production facilities and a leased Noida warehouse, subject to closing conditions. The deal marks Akums’ entry into colour cosmetics manufacturing alongside skincare, wellness and hair care.
What happened
Akums Drugs and Pharmaceuticals · Akums will acquire Oriflame India’s Roorkee and Noida manufacturing facilities and a Noida warehouse for Rs 56 crore, entering
Key facts
- Rs 56 crore
- two manufacturing facilities
- one leased warehouse
- August 31, 2026
Why this matters
Buying Oriflame India’s manufacturing assets offers Akums a relatively targeted route into colour cosmetics, complementing its existing skincare, wellness and hair-care capabilities ahead of the expected August 2026 close.
What to watch
- Formal closing announcement and disclosed conditions precedent.
- Whether Oriflame remains an anchor manufacturing customer after the asset sale.
- Capacity utilization, customer wins and revenue contribution from the acquired facilities.
- New colour-cosmetics product approvals, certifications or major brand manufacturing contracts.
- Capital expenditure for modernization, automation, packaging lines or cosmetics R&D.
- Changes in India beauty private-label demand at pharmacies, modern trade chains, marketplaces and quick-commerce platforms.
- Employee retention and any disruption to manufacturing output during transition.
- Secure regulatory approvals, lease consents and operational handover plans before the August 31, 2026 target.
- Retain key Oriflame plant, formulation, quality-control and procurement personnel to preserve cosmetics manufacturing continuity.
- Pursue contract-manufacturing mandates from beauty D2C brands, large FMCG firms and retailer private-label beauty programs.
- Bundle colour cosmetics with skincare, hair care and wellness manufacturing to pitch end-to-end personal-care production.
- Invest in packaging, formulation, quality systems and flexible batch capabilities needed for fast-turn beauty launches.
- Use the Noida warehouse to improve northern India fulfillment and raw-material staging for beauty customers.