Allied Blenders targets 70-75% revenue from premium spirits by FY28

Allied Blenders & Distillers is pivoting its mix from mass-market to prestige & above whisky, brandy and rum, with Boardroom whisky anchoring the premium push. Management guides 70-75% of revenue from P&A within eight quarters as India's premium spirits demand outpaces the mass segment.

— Source publishedFri, 15 May, 2026, 10:54 IST·First seen Fri, 15 May, 2026, 10:59 IST·Source CNBC-TV18 · Companies

What happened

Allied Blenders and Distillers · Allied Blenders & Distillers targets 70-75% revenue from premium spirits by FY28, pivoting from mass to P&A whisky, brandy and

Key facts

  • 70-75% revenue target
  • 8 quarters
  • FY28

Why this matters

Scout bolt-on acquisitions in craft whisky, premium rum, or brandy brands to accelerate ABD's prestige portfolio depth ahead of the FY28 mix target.