Amazon Ads says Indian SMB use of its AI tools rose 77% year-on-year
Amazon Ads’ survey found 87% of SMBs said AI tools improved access to advertising channels, audiences or formats. In Q1 2026, SMBs using its AI tools generated 62% more ad creatives year-on-year, while 75% said AI-enabled advertising supported business growth.
What happened
Amazon Ads reports rising AI-adoption among Indian SMB advertisers, with use of its AI tools up 77% year-on-year. The survey says AI is widening access to
Key facts
- 87% of SMBs said AI tools improved access to advertising channels, audiences or formats
- 75% said AI-enabled advertising supported business growth
- 68% said it unlocked greater creativity
- Amazon advertisers using AI tools in India grew 77% year-on-year
- SMBs generated 62% more ad creatives using AI tools in Q1 2026 year-on-year
- 59% said AI supported expansion into new countries
- 58% said it enabled new product-category launches
- 65% said AI enabled faster optimisation
- 62% said it helped find customers faster
- 55% said it helped compete with bigger brands
- 92% said AI will be important to future competitiveness
Why this matters
The rapid uptake highlights strategic value in India-focused ad-tech, generative-creative, and SMB marketing platforms that can complement or differentiate from Amazon’s expanding AI ad stack.