Amazon beta-tests Hindi Alexa+ in India ahead of launch, targeting 600M+ speakers
Amazon is running a closed beta of its generative AI assistant Alexa+ in Hindi, with a June 22 signup deadline, aimed at 600M Hindi speakers and Hinglish code-switchers. India pricing — free for Prime members or paid tier — remains unconfirmed, with 12,000 existing Alexa skills to be ported.
What happened
Amazon is beta-testing a Hindi version of its generative AI assistant Alexa+ in India ahead of formal launch, targeting 600M+ Hindi speakers and Hinglish
Key facts
- 600 million Hindi speakers
- 12,000 Alexa skills
- 2017 India launch
- June 22 signup deadline
Why this matters
Closed Hindi beta signals Amazon's intent to lock India voice commerce share, raising urgency for partnerships with Indic-language NLP and skills vendors.