Amazon, Flipkart line up card discounts of up to 10% for October festive sales
Amazon starts its Great Indian Festival on October 8, while Flipkart launches Big Billion Days on October 9, 2026. SBI cards offer a 10% instant discount on Amazon; eligible Axis Bank and ICICI Bank cards offer up to 10% on Flipkart.
Read the source at Mint · MoneyThe numbers
| Amazon separate offer cashback: | 35% |
|---|---|
| Amazon separate offer cashback cap: | ₹150 |
| Amazon Pay ICICI Bank cashback: | 5% |
Why it matters to operators and investors
Benchmark Amazon–SBI and Flipkart–Axis/ICICI partnerships when evaluating bank-linked promotions, prioritizing eligible-customer reach and sustainable funding terms.
What to watch next
- Published eligibility rules, minimum spends and discount caps
- Changes to competing product prices and delivery promises
- SBI, Axis Bank and ICICI Bank festive card-spending disclosures
- Amazon and Flipkart disclosures on orders and new customers
Likely next moves
The desk's read of what comes next — analysis, not reported by the source.
- Amazon is likely to use its October 8 opening to pull forward purchases from SBI cardholders before Flipkart's sale begins.
- Flipkart is likely to emphasize Axis Bank and ICICI Bank eligibility alongside product-specific deals to attract shoppers who have not committed their festive baskets.
- Amazon and Flipkart may sharpen product pricing and delivery promises as similar headline card discounts reduce differentiation.
- Customers with eligible cards are likely to shift purchase timing and platform choice toward qualifying offers, making some sale-period demand a transfer rather than incremental spending.
The counter-case
Headline discounts do not establish incremental demand or stronger profitability. Caps and eligibility restrictions may sharply reduce effective savings, while overlapping promotions could simply shift purchases between platforms or pull spending forward. Any margin pressure depends on who funds the offers.