Amazon India to add ads, kill offline downloads on Prime Music from July 2026
Amazon is downgrading Prime Music in India, inserting ads and removing offline listening from July 2, 2026, to nudge users toward Music Unlimited at ₹129/month or ₹699/year. The move mirrors a broader retreat from bundled perks as ad-supported audio competition intensifies against Spotify, JioSaavn and others.
What happened
Amazon India will introduce ads on Prime Music and remove offline downloads from July 2, 2026, pushing users toward paid Amazon Music Unlimited tier amid
Key facts
- 100 Mn songs
- 15 Mn podcast episodes
- ₹699 annually
- ₹129 per month
- 6-month trial
- 3-month trial
Why this matters
The ad-supported audio gap widening between Spotify, JioSaavn and a degraded Prime Music opens a window for content licensing renegotiations or a roll-up play in India's mid-tier streaming assets.