Amazon, KFC, Clovia recruit women delivery riders to fight 50% last-mile attrition

Amazon India, Clovia, Domino's, KFC and startups Hey DeeDee and Even Cargo are signing on women as last-mile delivery agents across nine cities, with Hey DeeDee targeting 10,000 hires and 2,000 already in training. Retailers cite better retention and customer feedback versus a male workforce churning at 50%.

— FiledSun, 7 Jun, 2026, 07:57 IST·First seen Sun, 7 Jun, 2026, 06:40 IST·Source Devyani International

What happened

Amazon India · Amazon, KFC, Clovia, Domino's and delivery startups Hey DeeDee and Even Cargo are recruiting women as last-mile delivery agents across Indian

Key facts

  • 50% attrition
  • 10,000 girls target
  • 2,000 in training
  • 10 in Chennai
  • 15 in Thiruvananthapuram
  • Rs 10,000/month
  • 25 Domino's women riders

Why this matters

Hey DeeDee's 10,000-rider target with 2,000 already in training makes it a buy-or-partner asset for any retailer or 3PL needing differentiated last-mile capacity across nine cities.