Amazon launches GenAI-powered Alexa+ in India with Hindi and Hinglish support
Alexa+ is available in early access across compatible Alexa devices and the app, adding conversational GenAI features in English, Hindi and Hinglish. Prime members retain free access; Amazon plans integrations with Swiggy, EazyDiner, MakeMyTrip and others.
What happened
Amazon India · Amazon launched Alexa+ in India, adding GenAI conversations in English, Hindi and Hinglish across Alexa devices and app. Prime members retain
Key facts
- More than 70 large language models
- ₹2,000 per month standalone subscription
Why this matters
The launch makes Alexa+ a strategic distribution and transaction partner for Indian food, travel and retail platforms seeking voice-led customer acquisition in local languages.