Amazon Music adds paid Unlimited tier in India, downgrades Prime music to ad-supported
Amazon Music has launched an Unlimited tier in India at Rs 99/month for Prime members and Rs 119/month for others, offering ad-free HD and Dolby Atmos access to 100M+ songs. The existing Prime music benefit now carries ads and loses offline downloads, with a free ad-supported tier on the way.
What happened
Amazon Music · Amazon launches Music Unlimited tier in India at Rs 99/month for Prime members and Rs 119/month otherwise, offering ad-free HD/Dolby Atmos
Key facts
- Rs 99/month Prime
- Rs 119/month non-Prime
- 100 million songs
- 6-month trial Prime
- 3-month trial non-Prime
Why this matters
A paid Unlimited tier plus ad-supported free tier sets up India music as a standalone P&L, opening optionality for bundle renegotiations, label deals, or eventual carve-out partnerships with telcos.