Amazon Now races to 1,000 MFCs across 100 cities by year-end with Rs 2,800 cr bet
Late entrant Amazon Now is scaling India quick commerce aggressively—from 350 to 1,000 micro-fulfilment centres and 100 cities by end-2025, backed by Rs 2,800 crore in 2025 spend. With 25% MoM order growth and 40 Pune stores live, it is closing in on Blinkit (2,243), Instamart (1,143) and JioMart.
Amazon is rapidly scaling its quick commerce arm Amazon Now in India, expanding to 1,000 micro-fulfilment centres and 100 cities by year-end, backed by Rs 2,800 crore investment, to challenge Blinkit, Swiggy Instamart, Zepto and JioMart.
Why this matters
Amazon Now's MFC target nearly triples its current footprint, building on its scale-up to 500 dark stores and 500K daily orders, plus a 1,000 Eicher e-truck logistics backbone planned by 2028.
Retail-company signals steady at 1,445 over the past 90 days.