Amazon Now races to 1,000 MFCs across 100 cities by year-end with Rs 2,800 cr bet
Late entrant Amazon Now is scaling India quick commerce aggressively—from 350 to 1,000 micro-fulfilment centres and 100 cities by end-2025, backed by Rs 2,800 crore in 2025 spend. With 25% MoM order growth and 40 Pune stores live, it is closing in on Blinkit (2,243), Instamart (1,143) and JioMart.
What happened
Amazon is rapidly scaling its quick commerce arm Amazon Now in India, expanding to 1,000 micro-fulfilment centres and 100 cities by year-end, backed by Rs 2,800
Key facts
- 350 MFCs currently
- 1,000 MFCs by year-end
- 40 stores in Pune
- Rs 2,800 crore investment 2025
- Rs 2,000 crore investment 2024
- 100 cities target
- 25% MoM order growth
- Rs 11,000 crore Q-com GMV Jan 2026
- Blinkit 2,243 dark stores
- Instamart 1,143 dark stores
- JioMart 1,200 cities/3,100 stores
Why this matters
Amazon's late-but-aggressive entry validates quick commerce as a strategic battleground—scout MFC real estate, hyperlocal logistics, and tier-2 grocery brands now before valuations re-rate on the consolidation wave.