Amazon Now scales to 100 cities as essentials hit half of India orders
Amazon India says everyday essentials now account for 50% of orders, growing 30% YoY. It is scaling Amazon Now to 100 cities with 1,000 micro-fulfilment centres and 100 Urban Fulfilment Centres, backed by ₹4,800 crore committed since 2025, intensifying the fight with Blinkit, Zepto and Instamart.
What happened
Amazon India says half of orders are now everyday essentials, growing 30% YoY. It is scaling Amazon Now quick commerce to 100 cities with 1,000 micro-fulfilment
Key facts
- 50% of orders are essentials
- 1.6 million products
- 30% YoY growth
- 5,700-6,000 dark stores
- 25% MoM order growth on Amazon Now
- 100 cities expansion
- 1,000 micro-fulfilment centres
- 100 Urban Fulfilment Centres
- ₹4,800 crore committed since 2025
- 16,000 farmers sourced
- 28,000 delivery partner stores
Why this matters
Scout bolt-on targets in cold-chain, last-mile micro-logistics and tier-2 dark-store real estate before Amazon's 100-city build-out compresses available inventory and valuations.
Also reported by
- Business Standard · Companies — 17h after first sighting