Amazon Now scales to 300+ Indian cities, launches 'Sammaan' welfare programme with $300M push
Amazon is expanding its Amazon Now quick-commerce service from 15+ metros to over 300 cities this year, backed by a $300 million operations investment. The rollout adds micro fulfilment hubs, 1M same-day and 4M next-day SKUs, plus 250 Ashray rest centres and the 'Sammaan' welfare scheme for delivery associates.
What happened
Amazon is expanding its Amazon Now quick commerce service to over 300 Indian cities, scaling micro fulfilment hubs, and launching 'Sammaan', a welfare programme
Key facts
- 300+ cities
- 50 million customers
- 15+ metro and non-metro cities
- $300 million investment
- 250 Ashray rest centres
- 1 million products same day
- 4 million next day
Why this matters
Scout micro-fulfilment operators, tier-2 logistics tuck-ins, and welfare-tech or gig-worker platforms before Amazon's Sammaan-led talent moat and 300-city density make bolt-on targets pricier.