Amazon retreats in India as Jassy prioritizes profit over land-grab; trails Flipkart, JioMart
Under Andy Jassy, Amazon has scaled back its India ambitions, missing the quick commerce wave and ceding ground to Flipkart and Reliance's JioMart. Amazon Now launched in 2025 to counter Blinkit, Instamart and Zepto, while More Retail eyes an IPO at a $2B valuation. Reliance now spans 20,000 stores and 387M customers.
What happened
Amazon India · Amazon has scaled back India ambitions under CEO Andy Jassy, prioritizing profitability over land-grab spending. It missed quick commerce, lost
Key facts
- $35 billion by 2030
- $6.2 billion IPL rights
- 60,000 layoffs
- 20,000 Reliance stores
- 387 million Reliance customers
- 850 Flipkart Minutes dark stores
- $60 billion Flipkart IPO valuation
- $2 billion More Retail valuation
- 5-6% e-commerce share
Why this matters
Amazon's retreat opens a window to acquire or partner with sub-scale quick commerce and grocery assets in India before Reliance and Flipkart consolidate the long tail.