Amazon sets Prime Day 2026 for July 4-6, marking 10th India edition with up to 80% off

Amazon's 10th anniversary Prime Day in India runs July 4-6, 2026, featuring up to 80% off wearables, 65% off appliances and TVs, 50% off laptops, and 40% off mobiles. SBI and Axis Bank cardholders get an additional 10% instant discount, with brands including Samsung, OnePlus, Sony, LG, and Xiaomi participating.

— Source publishedTue, 23 Jun, 2026, 18:33 IST·First seen Tue, 23 Jun, 2026, 19:32 IST·Source Business Today · Latest

What happened

Amazon announced Prime Day Sale 2026 in India from July 4-6, marking 10th anniversary. Offers up to 80% off on wearables, 65% on appliances and TVs, 50% on

Key facts

  • 80% off wearables
  • 50% off laptops
  • 65% off appliances
  • 40% off mobiles
  • 10% instant discount
  • July 4-6 2026

Why this matters

Deepening co-marketing ties with SBI, Axis, and OEM partners like Samsung and OnePlus around tentpole events suggests Amazon is hardening exclusivity moats that competitors and potential JV partners must match or circumvent.