AMRTA and FAVORI open joint 700-sq-ft concept-store in Mumbai’s Bandra
The Concept Store pairs AMRTA’s inclusive, customisable apparel—available up to 6XL—with FAVORI accessories in a gallery-style flagship. The partners plan talks, styling sessions, previews and pop-up collaborations about every six weeks.
What happened
AMRTA and FAVORI opened a 700-square-foot joint flagship, The Concept Store, in Bandra, Mumbai. The gallery-style format combines inclusive, customizable AMRTA
Key facts
- 700 square feet
- AMRTA garments offered up to size 6XL
- Three AMRTA product lines
- Two FAVORI collections
- Programming approximately every six weeks
- Guneet Kondal spent nearly two decades designing for global fashion houses
- Kavita Bhatia has 25 years of European fashion procurement experience
- Founders first worked together in 2014
Why this matters
The joint flagship illustrates a partnership template in which complementary apparel and accessories brands can pool location costs, cross-sell audiences and create a platform for future pop-up collaborations.
What to watch
- Announcement of a calendar of named collaborators, designers or community partners.
- Evidence of appointment booking, made-to-order lead times or expanded sizing/customization services.
- Expansion from six-weekly programming to more frequent workshops, trunk shows or private client events.
- New shop-in-shop, pop-up or second-city plans following the Bandra launch.
- Signals of strong cross-category merchandising, including co-branded bundles, exclusive capsules or shared loyalty/clienteling.
- Customer feedback around fit availability through 6XL, assortment depth, price points and store accessibility.
- Build appointment-based styling and customization journeys that capture sizing, occasion and accessory-preference data.
- Use every six-week event as a measurable retail test, tracking repeat visits, event-to-purchase conversion, average basket size and customer acquisition cost.
- Create bundled looks and limited-edition collaborations that make the AMRTA-FAVORI pairing commercially distinct from adjacent Bandra boutiques.
- Extend the store’s reach through creator previews, WhatsApp clienteling and virtual consultations for customers outside Mumbai.
- Test pop-up collaborations with complementary beauty, footwear, wellness and occasionwear brands to broaden audience without expanding fixed inventory.