Amul crosses Rs 1 lakh crore turnover in FY26, a first for an Indian food brand at 80

GCMMF's Amul becomes India's first food brand to top Rs 1 lakh crore in FY26. Marketers credit its cooperative model, the enduring Amul girl mascot (since 1966) and relentless moment-marketing, spending just 1% of revenue on marketing while reaching 1 million outlets across 50 countries.

— Source publishedSun, 19 Jul, 2026, 18:19 IST·First seen Sun, 19 Jul, 2026, 18:32 IST·Source Financial Express · BrandWagon

What happened

Amul (GCMMF), turning 80, became India's first food brand to cross Rs 1 lakh crore turnover in FY26. Marketers laud its cooperative model, iconic Amul girl

Key facts

  • Rs 1 lakh crore turnover FY26
  • 80 years
  • 1 million retail outlets
  • 50 countries
  • 1% revenue on marketing
  • mascot since 1966

Why this matters

As India's first Rs 1 lakh crore food brand with reach across 1 million outlets and 50 countries, Amul sets the benchmark and competitive moat that any dairy/FMCG acquisition or partnership strategy must contend with.

What to watch

  • FY26 margin and farmer-payout disclosures alongside the turnover figure
  • Milk procurement price and feed-cost inflation trends
  • Share of non-dairy/value-added revenue in the mix
  • Export growth rate and diaspora-market performance
  • Competitive rural-distribution announcements from Nestle, Mother Dairy, Nandini
  • Amul announces next milestone target (Rs 2 lakh crore) tied to value-added and export categories
  • Expansion of protein, health and premium dairy SKUs to lift blended margins
  • Deeper quick-commerce and D2C tie-ups to defend urban share against private players
  • Rival cooperatives and private FMCG intensify rural distribution investments in response

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