Amul's sugar-free chocolate tops India's category sales, Amit Shah says
Union Home Minister Amit Shah said Amul's sugar-free chocolate has become India's best-selling product in its category, signaling rising traction for the dairy cooperative in health-focused confectionery as consumers shift toward better-for-you indulgence.
What happened
Union Home Minister Amit Shah announced that Amul's sugar-free chocolate has become India's top-selling product in its category, underscoring the dairy
Why this matters
Amul's sugar-free leadership reshapes India's confectionery competitive map—evaluate partnership, co-manufacturing, or acquisition angles in adjacent health-confectionery niches before incumbents like Mondelez and Nestlé respond with their own reformulated launches.
Also reported by
- The Hindu BusinessLine — 1h after first sighting