Anant Ambani's Vantara enters premium ice cream at ₹750/scoop via Jio World Drive truck
Vantara Creamery debuts as an artisanal dessert brand with 17 India-inspired flavors crafted from A2 Gir cow milk, sourced from Vantara's 3,000+ acre Jamnagar facility. Launch format is an experiential truck at Mumbai's Jio World Drive, signaling Reliance's push into ultra-premium F&B retail.
What happened
Anant Ambani's Vantara has entered premium dessert retail with Vantara Creamery, an artisanal ice cream brand priced from ₹750/scoop, launching via experiential
Key facts
- ₹750 per scoop
- 17 flavors
- 3,000-3,500 acres
- 150,000+ animals
Why this matters
This launch reframes the ₹500+ scoop tier as contestable in India and pressures Naturals, Minus 30, and imported premium brands to either defend provenance narratives or pursue strategic tie-ups before Reliance scales distribution.