Ankit Gems launches Eyora Jewels, targets 100 stores nationwide
Natural-diamond retail brand Eyora Jewels has begun its rollout in Mumbai, Delhi, Indore, Bengaluru and Hyderabad. Ankit Gems plans more than 25 stores across 10 cities in the initial phase, with a long-term target of 100 locations nationwide.
What happened
Ankit Gems launched natural-diamond retail brand Eyora Jewels, starting in five Indian cities and targeting over 25 stores across 10 cities before reaching 100
Key facts
- More than 25 stores across 10 cities
- Long-term target of 100 locations nationwide
- Malabar Gold & Diamonds investment of Rs 1,580 crore
- 20 stores in 20 days
- Over 725 jobs
- Warburg considering 10% stake in Candere for Rs 850 crore
Why this matters
Eyora’s multi-city launch positions Ankit Gems as a potential partner or acquisition target for mall operators, franchisees and complementary luxury retail platforms seeking jewellery exposure.
What to watch
- Number of stores opened versus the initial 25-store target and stated 10-city footprint.
- Evidence of franchise, company-owned, or hybrid store model adoption.
- Same-store sales, average transaction value, bridal mix and store-level profitability disclosures.
- Marketing spend, celebrity or designer partnerships, and digital customer-acquisition intensity.
- Natural-diamond pricing trends versus lab-grown alternatives and changes in consumer preference.
- New funding, debt facilities, supplier-credit arrangements or strategic retail partnerships supporting the 100-store plan.
- Competitive responses from national jewellery chains and strong regional players in launch cities.
- Announce specific store-opening dates, formats and city clusters for the first 25-plus locations.
- Build bridal, occasion-led and customized natural-diamond collections differentiated from large national chains.
- Use omnichannel services such as virtual consultations, appointment booking, inventory visibility and cross-city fulfillment.
- Recruit retail leadership, gemologists and store sales teams while developing standardized customer-service and certification processes.
- Pursue mall, high-street and shop-in-shop partnerships to reduce site-selection risk and accelerate market entry.
- Launch financing, exchange and loyalty programs to improve conversion and repeat purchases.