Anmasa raises Rs 30 crore from Fireside, Blume to scale hyperlocal fresh staples network
Fresh staples D2C startup Anmasa closed a Rs 30 crore seed round led by Fireside Ventures with Blume Ventures, taking total raised to Rs 47 crore. It plans to expand its on-demand micro-factory network across Delhi-NCR, Bengaluru and other metros, growing from 9 stores to 15+ outlets and chasing a Rs 150 crore exit ARR this fiscal.
What happened
Fresh staples D2C startup Anmasa raised Rs 30 crore led by Fireside Ventures with Blume Ventures to expand its hyperlocal on-demand micro-factory network across
Key facts
- Rs 30 crore seed round
- Rs 47 crore raised to date
- USD 5 million
- 23x growth in 12 months
- 9 stores
- 15+ outlets target this fiscal
- 200+ SKUs
- 9 categories
- AOV Rs 800
- 70% repeat customers
- 85% online orders
- capex Rs 15-20 lakh per store
- Rs 150 crore exit ARR target
Why this matters
Anmasa's micro-factory network and D2C fresh staples positioning make it an early-stage watch item for grocery and quick-commerce players seeking hyperlocal supply-side capabilities.
What to watch
- Monthly outlet count vs 15+ target and ARR run-rate disclosures
- Same-store contribution margin and spoilage/wastage metrics
- Quick-commerce players expanding fresh staples in Anmasa cities
- Follow-on Series A raise or bridge financing announcement
- Fireside/Blume portfolio commentary or additional participation
- Deploy capital into micro-factory infrastructure and cold-chain in target metros
- Hire city-level ops and supply leadership for Bengaluru and new metros
- Lock farm/supplier sourcing contracts to secure fresh staple margins at scale
- Signal Series A readiness by showcasing per-store contribution margin data