Apple accuses India's CCI of 'copy-pasting' rival complaints in App Store antitrust probe

Apple pushes back against India's Competition Commission, claiming its antitrust findings echo complaints from PhonePe, Paytm and Match Group. With under 6% smartphone share, Apple warns forced App Store changes could disrupt its ecosystem and chill digital-economy investment in India.

— Source publishedMon, 29 Jun, 2026, 17:53 IST·First seen Mon, 29 Jun, 2026, 18:11 IST·Source Business Today · Latest

What happened

Apple accuses India's CCI of 'copy-pasting' rival complaints in its App Store antitrust probe, warning forced changes could disrupt its ecosystem and deter

Key facts

  • less than 6% smartphone market share
  • Rs 1 Lakh price increase

Why this matters

An adverse CCI ruling could open Indian App Store payments to third-party rails, creating partnership and acquisition openings for payment players like PhonePe and Paytm if Apple is forced to interoperate.

What to watch

  • CCI final order vs interim direction timing
  • NCLAT/Supreme Court stay petitions from Apple
  • Precedent read-across from Google Play Store CCI penalty enforcement
  • Apple India manufacturing/investment announcements used as leverage
  • EU DMA compliance changes being cited as global template
  • Apple files detailed rebuttal stressing sub-6% market share to dispute dominance threshold
  • PhonePe, Paytm and Match Group submit supporting evidence reinforcing CCI position
  • Apple lobbies via investment-and-jobs narrative to frame remedies as chilling FDI
  • Indian developers and UPI-aligned fintechs press for alternative billing access