Apple eyes 1m India laptop sales after MacBook Neo-led surge

MacBook sales in India rose 89% year-on-year in the June quarter, with Apple selling 425,000 laptops in H1. The company is projected to cross 1 million units in 2025, lifting its laptop market share to about 7% despite June price increases.

— Source publishedThu, 24 Sept, 2026, 06:00 IST·First seen Thu, 24 Sept, 2026, 06:03 IST·Source Mint · Companies

What happened

Apple’s MacBook sales in India rose 89% in the June quarter, led by MacBook Neo. The company sold 425,000 units in H1 and is projected to cross one million

Key facts

  • MacBook sales rose 89% year-on-year in India in the June quarter
  • Apple sold 425,000 laptops in India in H1, up 54% year-on-year
  • Apple is projected to sell over 1 million laptops in India this calendar year
  • Projected India laptop market: 14 million-15 million units this year
  • Apple's projected India laptop market share: 7%, versus under 4% at the start of 2025
  • Apple's H1 India laptop market share: 6.7%
  • MacBook Neo launched on 11 March starting at ₹60,000
  • Apple raised Mac, desktop and iPad prices by about 15% on 26 June
  • MacBook Neo currently starts at ₹79,900
  • Analysts estimate Apple sales could rise as much as 60% in the September quarter

Why this matters

Apple’s accelerating India laptop footprint increases the strategic value of local retail, financing, enterprise-channel and supply-chain partnerships that can deepen Mac adoption beyond iPhone-led demand.

What to watch

  • Quarterly India MacBook sell-through versus the 1 million-unit annual run rate.
  • Sustained laptop market-share movement toward or above 7%.
  • MacBook Neo price, availability, financing uptake and back-to-school sell-through.
  • INR movement, import-cost changes and any further Apple price revisions.
  • Windows AI-PC promotions and price cuts from Lenovo, HP, Dell, Asus and Acer.
  • Apple premium reseller store openings, tier-2/3 expansion and reported inventory weeks.
  • Attach-rate trends for AppleCare, peripherals, iPhone upgrades and services among Mac buyers.
  • Expand MacBook Neo availability through Apple premium resellers, large electronics chains, campus programs and tier-2/3 city stores.
  • Use no-cost EMI, trade-in and student bundles to preserve effective affordability after list-price increases.
  • Bundle AppleCare, accessories and cross-device offers to convert unit growth into higher lifetime value.
  • Prioritize in-store Mac demonstrations and staff training to reduce Windows-to-macOS switching friction.
  • Monitor reseller inventory and promotional intensity to avoid a post-surge channel correction.

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