Apple India sales cross $10B as retail network reaches six stores

Apple’s annual India sales topped $10 billion in the 12 months through March, up from about $9 billion a year earlier. iPhone-led growth is being supported by a six-store official retail network, trade-ins, bank offers and student discounts.

— Source publishedTue, 4 Aug, 2026, 13:21 IST·First seen Tue, 4 Aug, 2026, 14:18 IST·Source NDTV Profit

What happened

Apple’s annual India sales exceeded $10 billion for the first time, driven largely by iPhones. The company expanded its official store network to six, uses bank

Key facts

  • Annual India sales exceeded $10 billion in the 12 months through March
  • Previous-year India sales were about $9 billion
  • Apple has six official stores in India
  • Apple opened an Mumbai store in February
  • Entry-level iPhone 17 price in India: ₹82,900 ($870)
  • US iPhone 17 price: $799
  • India has five iPhone factories
  • One in four iPhones is made in India

Why this matters

Apple’s India momentum raises the strategic value of local retail, payments, financing, education and trade-in partners that can deepen its premium consumer ecosystem.

What to watch

  • Number and location of new Apple Store openings, especially beyond Mumbai and Delhi.
  • India iPhone share in the premium and ultra-premium smartphone segments.
  • Growth in trade-in penetration, EMI usage and accessory attachment rates.
  • Post-launch iPhone pricing, bank offers and inventory availability during Diwali and festive periods.
  • Samsung, Google and Chinese-brand flagship promotion intensity and retail margins.
  • Further Apple supplier, assembly, component and export announcements in India.
  • Add official stores and Apple reseller-format coverage in high-income tier-1 and tier-2 cities.
  • Increase trade-in, no-cost EMI, bank-card and student-discount partnerships around iPhone launch cycles.
  • Use stores to attach AppleCare, AirPods, wearables and service subscriptions rather than relying solely on iPhone unit growth.
  • Expand India-specific enterprise, education and developer outreach to deepen ecosystem retention.
  • Competitors are likely to raise exchange values and channel incentives for flagship Android devices.