Apple India targets student entrepreneurs in next 'Great Ideas Start Here' Mac campaign

Apple India unveiled the latest chapter of its 'Great Ideas Start Here' campaign, featuring Indian student founders building startups on MacBook Air M5 and MacBook Pro. The push rolls out across digital and social channels through the back-to-school window, deepening Mac's positioning with Gen-Z creators and campus-led ventures.

— Source publishedFri, 22 May, 2026, 21:08 IST·First seen Fri, 22 May, 2026, 21:15 IST·Source Business Today · Latest

What happened

Apple India launched the next chapter of its 'Great Ideas Start Here' Mac campaign, spotlighting Indian student entrepreneurs building startups from campuses

Key facts

  • 512GB
  • 30-second
  • 90-second
  • May 22 2026

Why this matters

Watch for partnership openings around campus accelerators, edtech tie-ins, and creator-tool ISVs that Apple's student founder narrative is pulling into its India ecosystem orbit.