Apple launches iPhone 18 Pro range in India from ₹1.65 lakh

Apple has unveiled the iPhone 18 Pro and Pro Max, priced from ₹1,64,900 and ₹1,79,900 respectively for 256GB variants in India. The flagship range adds a 2nm A20 Pro chip, upgraded cameras, cooling and claimed video playback of up to 45 hours.

— Source publishedThu, 10 Sept, 2026, 00:36 IST·First seen Thu, 10 Sept, 2026, 01:17 IST·Source Business Today · Latest

What happened

Apple launched iPhone 18 Pro and Pro Max with a 2nm A20 Pro chip, upgraded cooling, cameras and battery. India pricing starts at ₹1,64,900 for Pro and ₹1,79,900

Key facts

  • iPhone 18 Pro India starting price: ₹1,64,900 (256GB)
  • iPhone 18 Pro Max India starting price: ₹1,79,900 (256GB)
  • A20 Pro chip: 2nm
  • Memory bandwidth increase: 50%
  • Graphics performance increase: up to 40%
  • iPhone 18 Pro video playback: up to 36 hours
  • iPhone 18 Pro Max video playback: up to 45 hours
  • US pre-booking starts: September 12
  • US sales start: September 18

Why this matters

Apple’s India flagship push strengthens its ecosystem moat and increases the strategic value of partnerships in retail, financing, trade-ins and premium device services.

What to watch

  • Launch-week delivery timelines and whether Pro Max variants develop waiting periods.
  • Effective post-offer price after bank discounts, exchange bonuses and EMI schemes.
  • Price cuts or inventory clearance for previous iPhone Pro generations.
  • India premium-smartphone shipment growth above ₹1 lakh and Apple’s share of that segment.
  • Samsung Galaxy, Google Pixel and foldable launch promotions during the festival sales period.
  • Attach rates for AppleCare, AirPods, Watch and extended financing plans.
  • Expand India-specific bank EMI, trade-in and upgrade offers around the launch window.
  • Use Apple Store, premium resellers and online channels to bundle accessories, AppleCare and service plans with high-margin Pro purchases.
  • Increase marketing around 2nm performance, thermal management, pro video and battery life to justify the price step.
  • Competitors will likely counter with festival-season discounts, storage upgrades, bundled wearables and aggressive exchange values.