Apple launches M5 Mac Studio in India, with top configurations priced above ₹6 lakh

Apple’s new Mac Studio lineup, powered by M5 Max and M5 Ultra chips, targets AI, creative and high-performance users. Indian pricing starts at ₹2.79 lakh, while M5 Ultra configurations can exceed ₹6 lakh.

— Source publishedThu, 27 Aug, 2026, 06:45 IST·First seen Thu, 27 Aug, 2026, 07:11 IST·Source Business Today · Latest

What happened

Apple has introduced the Mac Studio in India with M5 Max and M5 Ultra chips, targeting professional AI, creative and high-performance computing users. Prices

Key facts

  • ₹2.79 lakh starting price for M5 Max Mac Studio
  • above ₹6 lakh for M5 Ultra Mac Studio
  • up to 36-core CPU
  • up to 80-core GPU
  • up to 512GB unified memory
  • up to 33 streams of 8K ProRes 422 video
  • up to eight displays

Why this matters

Apple’s push into AI and creator workstations creates partnership opportunities with enterprise IT providers, creative-software firms, training platforms and managed-service players serving India’s professional users.

What to watch

  • Mac Studio delivery lead times for M5 Ultra builds and whether Apple adds local inventory or faster configuration fulfillment.
  • Pricing and financing offers from Apple Premium Resellers, enterprise distributors and major e-commerce channels.
  • Mac unit growth in India, especially relative to iPad Pro and MacBook Pro demand among creative professionals.
  • Evidence of Apple Business adoption: bulk orders, system-integrator partnerships, enterprise case studies and localized AI demonstrations.
  • Nvidia GPU workstation pricing, import-duty changes and rupee movement, which can reshape the Mac-versus-Windows value equation.
  • Announcements around the next iPhone cycle that reveal whether Apple uses Mac Studio to deepen its broader premium-device ecosystem ahead of launch season.
  • Expand Mac Studio availability through Apple Store, online, premium resellers and Apple Business Teams, with build-to-order delivery messaging for M5 Ultra configurations.
  • Use financing, GST invoicing, trade-in and business leasing to lower the perceived barrier for studios and self-employed professionals.
  • Bundle or prominently cross-sell Studio Display, high-capacity storage, AppleCare+ and professional software subscriptions to increase attachment revenue.
  • Run India-specific creator and AI workflow demonstrations targeting post-production houses, developers, architecture firms, music producers and design agencies.
  • Competitors such as Dell, HP, Lenovo and custom-PC assemblers are likely to counter with GPU workstation promotions, enterprise leasing and AI-performance comparisons.