Apple launches new Mac mini and Mac Studio models in India from ₹99,900

Apple is selling new Mac mini and Mac Studio desktops through its India online store, Apple Store locations, app and authorised resellers. Pricing ranges from ₹99,900 for the Mac mini to ₹6,29,900 for the Mac Studio, with a 512GB Studio configuration due later in October.

— Source publishedWed, 23 Sept, 2026, 11:45 IST·First seen Wed, 23 Sept, 2026, 12:24 IST·Source NDTV Profit

What happened

Apple has begun selling new Mac mini and Mac Studio desktop models in India through its online store, Apple Store locations, app and authorised resellers, with

Key facts

  • Mac mini M6 starts at Rs 99,900
  • Mac mini M5 Pro starts at Rs 2,09,900
  • Mac Studio M5 Max starts at Rs 2,79,900
  • Mac Studio M5 Ultra starts at Rs 6,29,900
  • Education pricing for Mac mini starts at Rs 88,900
  • Education pricing for Mac Studio starts at Rs 2,56,900
  • 512GB Mac Studio configuration available later in October

Why this matters

Apple’s deeper integration of direct and authorised channels raises the bar for PC rivals and potential retail partners seeking access to India’s premium computing customer segment.

What to watch

  • Availability timing and reseller allocation for the 512GB Mac Studio configuration due later in October.
  • Mac mini versus Mac Studio stock-outs, delivery estimates and discounting patterns across Apple direct and authorised channels.
  • New India-specific EMI, cashback, trade-in, student or small-business purchase incentives.
  • Corporate procurement wins among media, animation, software, architecture and AI-focused firms.
  • Accessory and monitor bundle promotions, indicating Apple’s effort to increase desktop attach rates.
  • Competitive workstation launches or aggressive pricing from Dell, HP, Lenovo and custom-PC vendors.
  • Expansion of Apple Store locations or premium reseller service capabilities beyond top metros.
  • Expand in-store and reseller demo zones around creator, coding, video-editing and AI workflows rather than general desktop merchandising.
  • Use financing, business leasing, trade-in and education/professional offers to lower the effective entry cost for Mac mini and selected Studio configurations.
  • Bundle AppleCare+, Studio Display or third-party monitors, high-speed storage, keyboards and migration/setup services to raise ecosystem revenue per desktop sale.
  • Prioritise enterprise, design agency, production house and developer outreach for Mac Studio, including bulk-order, tax-invoice and deployment support.
  • Improve inventory visibility across Apple direct channels and authorised resellers, especially ahead of the later-October 512GB Studio availability.