Apple lists India pricing for iPhone Duo, iPhone 18 Pro range and new wearables

Apple’s India lineup includes the iPhone Duo foldable from ₹2.999 lakh, while iPhone 18 Pro models start at ₹1.649 lakh. The company also listed Apple Watch Series 12 from ₹56,900, Ultra 4 from ₹1.099 lakh and AirPods 5 from ₹14,900.

— Source publishedThu, 10 Sept, 2026, 20:55 IST·First seen Thu, 10 Sept, 2026, 21:09 IST·Source The Hindu BusinessLine

What happened

Apple announced India pricing and availability for the iPhone Duo foldable, iPhone 18 Pro series, Apple Watch 12 and Ultra 4, and AirPods 5. The iPhone Duo

Key facts

  • iPhone Duo starts at ₹2,99,900; US starting price $1,999 (approximately ₹1.75 lakh)
  • iPhone 18 Pro Max: ₹1,79,900 (256GB), ₹2,04,900 (512GB), ₹2,54,900 (1TB), ₹3,29,900 (2TB)
  • iPhone 18 Pro: ₹1,64,900 (256GB), ₹1,89,900 (512GB), ₹2,39,900 (1TB), ₹3,14,900 (2TB)
  • Apple Watch Series 12 starts at ₹56,900
  • Apple Watch Ultra 4 starts at ₹1,09,900
  • AirPods 5: ₹14,900; with wireless charging case: ₹17,900

Why this matters

Apple’s broader flagship-and-wearables portfolio raises the strategic value of India partnerships in premium retail, consumer financing, trade-ins and service infrastructure.

What to watch

  • Pre-order delivery windows for iPhone 18 Pro versus iPhone Duo allocation and wait times.
  • Share of purchases using EMIs, trade-ins and bank offers at Apple and authorized reseller channels.
  • Apple Watch Series 12 and AirPods 5 attach rates to iPhone pre-orders.
  • Premium Android brands’ festive-season price cuts, foldable launches and exchange incentives.
  • Evidence of Duo demand extending beyond major metros into affluent tier-2 cities.
  • Resale values of prior Pro models, which affect upgrade affordability and trade-in economics.
  • Expand trade-in, no-cost EMI and bank-cashback programs to reduce the effective entry price for iPhone 18 Pro buyers.
  • Bundle Apple Watch and AirPods with iPhone upgrades to increase attachment rates and reinforce ecosystem lock-in.
  • Use Apple Store, premium resellers and enterprise channels for controlled iPhone Duo demos, appointments and limited allocation launches.
  • Prioritize Pro pre-order inventory and monitor whether Duo interest converts after in-store trials rather than initial announcement buzz.
  • Competitors are likely to counter with aggressive foldable exchange offers and premium-device bundles during Apple’s pre-order window.