Apple posts record June quarter as India growth meets pricing pressure

Apple reported $109.4 billion in June-quarter revenue, up 16% year on year, with India delivering double-digit growth. iPhone and Mac sales led gains, while Apple raised select Mac, iPad and MacBook Neo prices in India amid higher memory costs and a softer device market.

— Source publishedFri, 31 Jul, 2026, 10:14 IST·First seen Fri, 31 Jul, 2026, 10:37 IST·Source Hindustan Times · Business

What happened

Apple reported its strongest June quarter, with India delivering double-digit growth and a revenue record. Stable India pricing may face pressure as memory

Key facts

  • $109.4 billion June-quarter revenue, up 16% year-on-year
  • $78.6 billion product revenue
  • $30.73 billion services revenue
  • 50% gross profit margin
  • $54.2 billion iPhone net sales, versus $44.58 billion a year earlier
  • $10.35 billion Mac revenue, versus $8.04 billion
  • $7.88 billion wearables, home and accessories revenue
  • $6.19 billion iPad sales, versus $6.58 billion
  • Mac revenue up 29% year-on-year
  • MacBook Neo price increased by ₹10,000 in India
  • India smartphone shipments fell 10% year-on-year in Q2 2026
  • Global PC shipments fell 4.9% in Q2 2026

Why this matters

India’s growth and Apple’s need to offset memory-cost inflation strengthen the strategic case for local retail, financing, supply-chain and services partnerships that preserve premium positioning.

What to watch

  • India unit growth versus revenue growth, indicating whether gains are volume-led or primarily pricing/mix-led.
  • Mac and iPad sell-through after price increases, especially entry-level and education segments.
  • DRAM and NAND memory-price trends and Apple commentary on gross-margin guidance.
  • iPhone average selling price, upgrade rates and trade-in penetration in India.
  • Services growth and paid-account expansion relative to hardware growth.
  • Competitor pricing and financing actions from Samsung, Xiaomi and premium Windows-PC vendors.
  • Use India-specific financing, trade-in and education promotions to preserve affordability without broadly reversing price increases.
  • Prioritize higher-memory and premium configurations, where price elasticity is lower and component-cost recovery is strongest.
  • Expand local retail, reseller inventory discipline and service infrastructure in fast-growing Indian cities.
  • Lean on Services bundles and AppleCare attachment to increase lifetime value of new device buyers.
  • Manage Mac channel inventory tightly after the 29% revenue jump to avoid a post-upgrade demand air pocket.