Apple prices iPhone 18 Pro from ₹164,900 in India; pre-orders open September 12

Apple’s iPhone 18 Pro arrives at a ₹30,000 premium to the iPhone 17 Pro launch price, adding a variable-aperture 48MP camera, A20 Pro chip, vapour chamber, faster charging and upgraded battery life.

— Source publishedThu, 10 Sept, 2026, 16:52 IST·First seen Thu, 10 Sept, 2026, 17:16 IST·Source NDTV Profit

What happened

Apple has launched the iPhone 18 Pro in India, priced from Rs 1,64,900. The model adds a variable-aperture 48MP camera, A20 Pro chip, larger vapour chamber,

Key facts

  • iPhone 18 Pro starts at Rs 1,64,900 in India
  • iPhone 17 Pro launch price: Rs 1,34,900
  • Pre-orders begin September 12
  • Sales start September 18
  • 48MP main camera
  • Up to 40% faster graphics performance
  • Up to 36 hours video playback for iPhone 18 Pro
  • Up to 45 hours video playback for iPhone 18 Pro Max
  • Up to 50% charge in around 15 minutes

Why this matters

The launch reinforces Apple’s premium ecosystem moat in India, increasing the strategic value of carrier, lending, retail and trade-in partnerships that can lower upfront purchase friction.

What to watch

  • Pre-order delivery windows and whether popular iPhone 18 Pro configurations slip beyond launch week.
  • Bank cashback, exchange-bonus and EMI changes during the first two weeks of pre-orders and ahead of Diwali.
  • iPhone 17 Pro inventory clearance prices and channel availability.
  • Apple India revenue commentary, premium smartphone shipment data and reported Pro-series mix in the December quarter.
  • Flagship launch pricing and festive promotions from Samsung, Google, Vivo, Xiaomi and OnePlus.
  • Secondary-market resale values for iPhone 17 Pro, which determine effective upgrade affordability.
  • Apple and retail partners are likely to emphasize no-cost EMI, high exchange values and bank cashback rather than direct list-price discounts.
  • Authorized resellers may increase focus on iPhone 17 Pro, iPhone 17 and certified refurbished inventory as entry points for aspirational Apple buyers.
  • Premium Android brands are likely to position flagship devices as high-spec alternatives priced ₹40,000-₹80,000 below the iPhone 18 Pro.
  • Apple may prioritize higher-margin Pro Max, storage upgrades, AppleCare and accessory attachment to compensate for potentially slower unit growth.
  • Retailers may allocate more launch-floor visibility and sales incentives to devices with stronger conversion in the ₹80,000-₹130,000 premium band.