Apple prices iPhone 18 Pro from Rs 1.65 lakh in India, with No Cost EMI offers

Apple’s iPhone 18 Pro and Pro Max are priced from Rs 1,64,900 and Rs 1,79,900 respectively for 256GB models in India. Pre-orders are set to open on Sept. 12, with retail availability from Sept. 18; eligible cards can access up to six months of No Cost EMI.

— Source publishedThu, 10 Sept, 2026, 14:07 IST·First seen Thu, 10 Sept, 2026, 15:30 IST·Source NDTV Profit

What happened

Apple has launched iPhone 18 Pro and Pro Max models in India, priced from Rs 1,64,900 and Rs 1,79,900. Its India online store offers eligible-card EMI plans,

Key facts

  • iPhone 18 Pro starts at Rs 1,64,900 (256GB)
  • iPhone 18 Pro Max starts at Rs 1,79,900 (256GB)
  • Storage options: 256GB, 512GB, 1TB and 2TB
  • Highest-storage variants exceed Rs 3 lakh
  • Up to 6 months No Cost EMI on eligible cards
  • EMI interest rate: 15.99% annually
  • Pre-orders begin September 12
  • Availability begins September 18

Why this matters

Apple’s card-led affordability strategy raises the strategic value of financing, bank and retail partners that can help premium consumer-electronics brands expand access without discounting.

What to watch

  • Pre-order delivery windows and whether Pro Max availability extends beyond launch week.
  • Share of purchases using No Cost EMI, exchange offers and high-storage configurations.
  • Bank eligibility breadth, EMI tenure extensions and any merchant-funded financing subsidy changes.
  • Festive-season effective prices after cashback, trade-in and reseller promotions.
  • Premium Android launch offers from Samsung, Google, OnePlus and Vivo during the same window.
  • India iPhone shipment mix: Pro models versus base models and Apple’s local assembly/import pricing signals.
  • Expand bank-card partnerships, exchange bonuses and upgrade programs to reduce effective monthly ownership cost without cutting headline prices.
  • Prioritize Pro inventory, retail demos and concierge-style selling in metros, premium malls and Apple-authorized reseller networks.
  • Use carrier, BNPL and device-protection bundles to extend financing beyond eligible credit-card holders.
  • Competitors are likely to counter with aggressive premium Android trade-in values, longer zero-cost EMI tenures and bundled wearables.