Apple prices iPhone 18 Pro series in India from Rs 1.20 lakh; Duo at Rs 2.99 lakh

Apple has announced India pricing for the iPhone 18 Pro, iPhone 18 Pro Max and foldable iPhone Duo. The Pro starts at Rs 1,19,900, the Pro Max at Rs 1,29,900 and the Duo at Rs 2,99,000, with availability beginning September 18.

— Source publishedThu, 10 Sept, 2026, 00:21 IST·First seen Thu, 10 Sept, 2026, 00:40 IST·Source ET Small Business

What happened

Apple launched the iPhone Duo foldable, iPhone 18 Pro and iPhone 18 Pro Max in India. Prices start at Rs 1,19,900 for the Pro, Rs 1,29,900 for the Pro Max and

Key facts

  • iPhone Duo: Rs 2,99,000
  • iPhone 18 Pro: starting Rs 1,19,900
  • iPhone 18 Pro Max: starting Rs 1,29,900
  • India availability: September 18
  • iPhone 18 Pro US price: $1,199
  • iPhone 18 Pro Max US price: $1,299

Why this matters

Apple’s India foldable entry raises the strategic value of partnerships in premium retail, consumer financing, device protection and local after-sales service.

What to watch

  • Duo pre-order lead times and first-month stock-outs in major metros.
  • Bank cashback, EMI and trade-in subsidy depth versus prior iPhone Pro launches.
  • Pro Max share of reservations relative to the base Pro.
  • Accessory and AppleCare attachment rates at authorized retailers.
  • Price cuts or festival bundles from Samsung and other Android foldable vendors before Diwali.
  • Reports of foldable durability, crease quality or service turnaround affecting early buyer sentiment.
  • Prioritize Apple-authorized retail displays and trained in-store demonstrations for the Duo in Mumbai, Delhi NCR, Bengaluru, Hyderabad and Chennai.
  • Build premium financing, trade-in and upgrade plans that convert the Rs 1.20 lakh-plus Pro price points into manageable monthly payments.
  • Bundle AppleCare, cases, chargers, AirPods and Watch offers to increase attachment rates around launch purchases.
  • Track Pro Max versus Pro mix as an early indicator of whether the premium pricing ladder is holding.
  • Competitors should prepare foldable comparison messaging focused on value, screen utility, durability and availability rather than attempting to match Apple’s luxury positioning.